Start with the Sidewalk: How Your Website Cultivates Hospitality

Robert Frazier • July 6, 2022

What if your community had a simple website about the people you're trying to reach?

A dirt road in the middle of a forest

We've all been there. 


Looking for churches is the worst. Endless scrolling through busy websites that all seem to say the same thing. Visiting churches that say one thing online and exhibit an entirely different culture in-person. That deep loneliness that sets in on the way out the door, knowing it's another week of not finding the home you've been looking for.


As much as you may hate to admit it, in today's culture, your church's website is your front door. What do you have on the front porch? Is your sidewalk covered with a family of garden gnomes, your bicycle, and the rototiller you forgot to put away? Is your flashy website getting in the way of people joining your community? Or is it a well-marked, transparent introduction to the good news your community is looking for? 


What if your community had a simple website about the people you're trying to reach? 


Your church–the safe place you've made for your people–is a beautiful community of Jesus followers who are seeking to bring his kingdom to life in your city. You know your people better than anyone. You know who they are and what they hope for, what good news sounds like to their particular experience in the context of your city. But those persistent questions remain: can the people you aim to love find you? Is there a pathway for your people to travel along, carrying the Spirit out into their neighborhoods? And does your front walk cultivate a spirit of understanding, hospitality and gracious invitation? 


Now, gnomes, bicycles, and lawn mowers are not necessarily bad things. They only become so when they transform from useful pieces of equipment into hindrances that prevent easy access into your house, or when they form a barricade that keeps the people inside the safety of the house from going beyond the front porch. 


At SCDM, we want to help you clear the trail. We want to help you examine the vibrant heart of both your community
and the people you are called to serve. We want to come alongside you as you come alongside your community, helping you create a simple website that strips away the excess, organizes the important information, hones in on connection with Jesus, and, rather than focusing on your church as the main character, brings the people you’re trying to reach to the forefront. Try a Solid Creative BrandCamp and walk away with a clarified message and brand, a new strategy for engaging with your specific community, and a brand identity package. We'll have an in-depth conversation about who you are and your unique passion for your community, and from there, provide you with a world-changing, cohesive brand in a matter of days, from language and description all the way to logo and full-site design. 


When you're ready to move forward and clear the sidewalk (and, hopefully, move those garden gnomes), we'll be your partner every step of the way.


Schedule a 15-minute Fit Call now to see if SCDM is right for you.


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