Your Mission Drives Your Message

Are you frustrated by a lack of comm unity engagement with your organization? Do you feel like you’re working as hard as you can, but still not seeing the results you hope for?

Sure, maybe your website could use a refresh, and maybe you need to breathe some life back into your social media. But that’s not necessarily the problem. 

It could be that you’re not asking the right questions. 

In today’s culture, people are afraid, confused, and exhausted. Your customers and community aren’t looking for someone to save them or belittle them, but someone to guide them through parts of life that feel risky and treacherous, from managing their money and finding a home, to being an successful adult and participating in the community, and everything in between. 

If you know your people (and we believe you do!) you are probably thinking, “our services can do just that!” So what’s the problem? 

It’s all the about the questions you are (not) asking.

It’s an easy mistake to make. If your organization has plateaued, chances are, you haven’t positioned yourself in a way that keeps the focus on the community. Instead you’ve focused on your own organization, on the incredible services you offer, and on setting yourself up as a trustworthy source of help. But your people don’t need someone telling them how great you are, and, if we are being honest, they probably don’t care. 

That is, they don’t care unless they know (right away) where they fit in the story you are telling. More than anything, they want to know how you can provide their basic needs of survival. They want to know that they are seen, understood, and accompanied as they navigate our quickly changing world. They want a guide. 

So, how do we make this change? How do we get your organization out into the world to do the good work you believe in so much? 

We start by learning to ask the right questions. Replace questions of “Who are we?” and “What makes our organization great?” with questions that focus on the people you’re trying to serve. 

What do the people you serve want more than anything? How are you helping them survive and thrive in the world? How are you uniquely positioned to guide them into success? 

Then, take a moment to ask yourself: Why did you start your organization in the first place? Why does that matter to the people you are seeking to serve? 

This shift in focus can uncover a whole world of potential in the future of your organization. Not only will you begin to see your customers as people to love rather than assets to collect, you will also see an increase in engagement with your brand, if you put in the work. 

It’s a big project, relearning how to present yourself to the world. But don’t worry—that’s where we come in. 

At Solidcreative.media , we believe that your mission—your unique passion to serve your community in a specific way—drives your message. That’s why we started our design and communications studio, to help passionate organizations like yours ask the right questions, through building world-changing brands with our 1-2 day BrandCamp Intensives. 

Starting with hearing your story, we will come alongside you as we help you ask different questions, create a clarified message and brand, and create a new strategy for engaging with your specific community. You'll be left with a world-changing, cohesive brand in a matter of days, from language and description all the way to logo and full-site design. 

Schedule a 15-min Fit Call to see if we can help your mission drive your message. Let us help you ask the questions that will serve your community, and learn alongside you in your mission to change your world.