SCDM Blog

We're always telling a story.
Whether you're talking to your mom on the phone, or going for a run, or planning a business proposal, you're in the middle of the story of your life. We all know this–we imagine ourselves as the hero of our own story, because, of course, we are. It's our story, after all; we only see things from our perspective, permanently stuck in our own first person narrative with the people around us as side characters, which is why we as humans struggle with practices like empathy, listening, and noticing other people. We are naturally the hero of our own story.

If you're a small business owner, real estate professional, non-profit manager, or even a church pastor, there are a lot of internal pressures demanding your time. You have a ton of responsibilities on your plate–responsibilities that you are designed and cut out for. You have a team of people around you who you hired to do those special skills you hired them for. You're not a marketing specialist, and neither are they. Instead of asking your team to help out in ways they weren't hired for, or burning yourself out because you're overworked and overloaded, hiring a marketing company will free up valuable margin in your life. Not only will it improve the mental health and energy of your team, you'll have access to people with a variety of skills, who are experts in their fields and approach marketing with a strategic confidence rather than frantic, sporadic instagram posts and an outdated website.