No One Cares About Your Church
It's a tough pill to swallow, but an important lesson to learn. It's not about your organization, it's about the people you serve. What if your website spoke about them, instead of about you?
Nobody cares about your church.
Man, that is tough to write and tough to hear, but we all know in our hearts that the people we are trying to reach most likely don’t care that we exist.
That sounds bad enough, but there is yet another layer: even if they know we exist and still remain apathetic, they are also probably resistant to joining organizations and communities that provide what we provide.
But we can’t just give it all up and throw in the towel. The local church is God’s plan to reconcile creation to himself. God’s kingdom is breaking in and God wants us to participate.
What if it’s not about your church?
There was a moment in the late 90’s and early 00’s when people were searching for a different kind of church, a "cool" church with interesting design and culturally relevant messaging…then something changed. People quit looking for churches, so it no longer mattered how hip or interesting your sermons, or designs, or videos were. No one rushed to the church for help in living their lives.
Maybe it’s time to rethink our passion for ‘cool’ and ‘new,' and start moving in a different direction.
People are looking for transcendent connection with God, authentic relationships, and opportunities to serve their community.
When we examine most church websites, the messaging centers around the church, not the people we hope to reach. It is about what the specific church offers and how it functions. How the organization offers the perfect antidote to what ails their neighbors.
This isn’t what people are looking for. They are hoping to find a reason to hope again. A reason to believe that church could help them find their way towards meaning in an even more difficult world.
What if your church brand was about Jesus instead of about your organization?
We started our design and communications studio (
Solidcreative.media)
to help passionate organizations like yours build world-changing brands through our BrandCamp Intensives. Most churches need to rethink how they engage with the world through their front door (their website), and in the process discover honest, authentic ways to connect with people searching for God.
Schedule a Fit Call Today
to see in 15 mins if we’re a good fit to help you make a change.
