Everyone needs a camp counselor, consider us yours.

Growing up in Idaho, some of my sweetest memories were made at summer camps. At summer camp, you leave the stress of your busy life behind for beautiful scenery, endless adventure, and deep conversation. And no summer camp would be complete without a trusted camp counselor to guide you through it all! 

A camp counselor is a lot of things to a lot of people—they’re there to be a friend, a teacher, a listening ear, and above all, your go-to-guide for the short time you get to spend together. At this point in my life, I’ve been to camp and been a camp counselor dozens of times.The camp counselor experience is never long enough, and I've never regretted it. 

In fact, I love being a camp guide so much that I made it my job, though not in the way you might think. Instead of wrangling children, I have the opportunity to guide clients through the wilderness of marketing, crafting and curating beautiful brands for their businesses. 

Working in the creative side of marketing over the last ten years has given me a tool belt of strategies to help clients see themselves clearly and to help their customers see them even clearer. I’ve sold hundreds of logos, built more websites than I can remember, and consulted on projects I had no business consulting on. My business plan has always been “if I let people know what I can do, then they’ll pay for me to do it.” Essentially, I listed skills on my website that allowed my own clients to choose the services they needed, and fit their selections into my busy schedule. I love working this way, and look forward to keeping that rhythm for years to come. 

Once you do something long enough, you start to notice recurring patterns and problems. These days, you can tell if something is a common struggle by doing a quick meme search to see who else can relate to your own frustration. What I began to notice about my clients was that almost every single one of them was coming to me with an idea they already had in mind. They wanted to fix a problem that they didn’t have the time to fix and if they didn’t they’d run out of time and lose out on profit or worse, their business. Sure, in the business world, finances are scarce, but time is even more rare. Everyone is so busy keeping their plates spinning that often, they fail to take the time to consider if what they’re spending their time on is actually leading to their goals. 

Over the last year at SCdM we’ve been working on solutions to the problems most of our clients didn’t even know they had…and we’ve struck gold. Thinking back to our shared experiences of the outdoors, we took the concept of summer camp and applied it to a branding experience that refuses to steal your valuable time, and, instead, gifts you with a break from all that noise. We found a place to get the answers, do the research, and discover the best way forward. 

All that being said, I’d like to invite you to BrandCamp! BrandCamp is an experience where you’ll take a step back while being challenged to push yourself forward. Just like at summer camp, you’ll have a camp counselor at your side as well—actually, you’ll have a team of them! At BrandCamp, we’ll help you figure out who you are and who your customer is, navigating everything from why you should use a Google font, to deciding on a logo between a group that can’t seem to agree with each other. 

It all starts with a call. Click here t o schedule your 15-minute fit call today, or check out solidcreative.media/BrandCamp to learn more about the process. Either way, we can't wait to be your guides. Let's set up camp!